Francesco Cognetti

Managing the Sales and Marketing organization for the Givi, Kappa, and Hevik brands in Italy, China, Turkey and leading a New Project in India. Leading a team of over 25 sales agents, 2 Sales managers, front/back office and customer care for Italy, as well as an expanding physical branch in China and India. Supporting the Global organization as Business Strategy Consultant.

Managing Italy and the Balkans region sales and marketing organization. Successfully planned and lead the transition from distributor-based sales to direct-to-dealer sales. Recruiting and Managing a sales team of 10 Agents and a PR/Communication Agency. Overlooking and helping HQ creating the right procedures for Customer Support and Logistical aspects. Successfully creating a non-physical subsidiary in the territory. Leading the local marketing activities to create effective brand awareness and sales conversion throughout Social Medias, Ambassadors, Events, PR and localized advertising content. Successfully hit the KPIs and expanded the area.

Sales manager for Italy, Europe, Middle East, North Africa and Russia. Management and coordination of a sales network of 20 agents. Development of both sales and marketing strategies. Research and analysis of motorcycle's market. Sales network widening and direct management of Key Clients. Sales Budget Drafting. Organization of exhibitions and events. Research and development for new products in collaboration with Product Managers.

Sales Manager and Commercial Consultant for the Lazio area of Italy, Eastern Europe, Middle East and North Africa. I was involved in the expansion of the company's sales network both in Lazio and in the Export sector, through which I have obtained key collaborations for the company while reaching sales targets. I was actively involved in marketing and in the development of new products. I also organised large scale sales events and product exhibitions.

My duties included management of staff, client service and handling of the till. I achieved my goal of advancing my English language skills for future business endeavours.

8 Months as Clerk then promoted to Store Manager. My duties entailed purchase and negotiation of goods in exhibition, warehouse management, liaising with clients, handling of invoices and till.